Customers, our team has worked with
Real-time Campaign Management
Real-time Campaign Management
DIGITAL EXPERIENCE
DBS needed a real-time, campaign personalization engine that ingests disparate real-time & static data, including analytical models, with ability to define campaign rules, target audience & marketing channels.
Our Intervention
- Ingest & enrich real-time transaction & location data, and static profile, merchant, card etc.data from multiple sources
- Enable business users to configure real-time trigger-based campaigns via a user-friendly interface, across 3 SEA markets
- Trigger real-time campaigns that are personalized and contextualised to the customer
Business OUtcomes
Millions of transactions processed per day across multiple data sources
Multiple Real-time & static data sources across 3 countries
Millions of real-time campaigns triggered per day
Hundreds of real-time campaigns configured across multiple countries
End-to-end marketing analysis
End-to-end marketing analysis
MACHINE LEARNING
Humana suffered from a scattered view of campaigns across multiple marketing & CRM sources, lack of data glossary, dependence on technical team for data and delayed business decisions
Our Intervention
- End-to-end service for extracting marketing data from multiple sources
- Harmonized data; maintained glossary to ensure trust in data
- Consolidated view for marketing data & analytics from multiple sources
- AI/ML Powered Actionable Insights for marketers, including Multi-channel attribution & Market-Mix modeling
Business OUtcomes
Hundreds of queries per month on Qbo with 15 active users
Ad-hoc report creation time, down from weeks to hours
Over a hundred ad-hoc dashboards built within 15 months
Time for campaign re-configuration, down from weeks to days
Real-time Campaign Management
Real-time Campaign Management
MACHINE LEARNING
Etisalat faced challenges in real-time processing CDR data, inability to send contextualised real-time offers and lack of agility in adjusting campaign conditions
Our Intervention
- Deploy streaming data platform to ingest & enrich streaming data like CDRs, transactions, etc.
- Trigger campaigns in real-time that are personalized and contextualised
- Targeted marketing at all stages of the customer life cycle
Business OUtcomes
Billions of transactions being processed in real-time per day
Customer base of millions monitored in real-time
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Multi-objective optimization models
MACHINE LEARNING
400%
Significant improvement in monthly passenger misconnection rate
AI-driven campaign management
MACHINE LEARNING
400%
improvement in take-up rate for customized offers
Accelerated Marketing Data & Revenue Insights
Generative AI
75%
Increased business users’ productivity
Predictive Modelling & Analytics
DIGITAL EXPERIENCE
$10M
Estimated annual savings from reduced load to call centres
Accelerated Product Planning & Price Optimization
MACHINE LEARNING
1 week to a few hours
reduced periodic data-related planning and strategy tasks of product and marketing team
Enhanced DIGITAL EXPERIENCE
MACHINE LEARNING
90%
accuracy while engaging in over 15k conversations per month
Data Modelling and Hybrid Deployment
Data Platforms
10x
improvement in campaign efficiency over hard-coded offers, compared to control group
Data and AI Strategy
MACHINE LEARNING
30%
over revenue targets achieved in the first quarter, following the implementation of our strategy
Visualization and Orchestration of Data
DIGITAL EXPERIENCE
45%
reduction in data storage cost
Building the future of work with AI-powered solutions and human expertise.
Outcomes We Deliver
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